An illustrative business by Matt’s Websites

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A loose bouquet of roses, lisianthus, lavender and sweet William in an old transfer printed jug, lit by a single soft light

About Sunday

A florist in an apron carrying an armful of red, apricot and cream roses with trailing greenery past a green panelled wall

How it began

Sunday Flowers began at a trestle table at a weekend market, selling jam jars of whatever was growing in a backyard in Coburg. The jars sold out by ten, and the regulars started asking for birthdays, then dinner parties, then weddings.

Today we work from a small studio in Brunswick East, with a counter at the front and a cool room out the back. We are still a small team, and we still make every piece by hand on the morning it leaves.

Pink, coral, orange and white zinnias glowing in a dark garden bed

Grown close, picked at their best

Most of our flowers travel less than a hundred kilometres. Summer brings dahlias and zinnias from Kinglake and the Yarra Valley; spring brings ranunculus, tulips and sweet peas from the Dandenongs.

An early start

The alarm goes at four. By five we are at the flower market in Epping, talking to growers about what is cutting well. By eight the buckets are conditioned, the counter is open and the first deliveries are wrapped.

Red, flame and yellow tulips opening in a glass jar of water on a dark bench
White stock and tulip leaves laid on an old stool beside a pewter jug of silver spoons and a green glass bottle
An antique botanical print of a white wild rose with soft green leaves

What we believe

  • Seasonal flowers look and smell better, so we buy local first.
  • No floral foam. Everything is arranged in water.
  • Green waste goes to compost, and vessels come back for reuse.
  • Ordinary days deserve flowers as much as special ones.

Notes from the studio

Short pieces from the counter about what is in season and why it matters.

October 2026

Peony season is nearly here

Victorian peonies usually arrive in the second week of November and are gone by Christmas. We take preorders from late October and hold the fattest buds for anyone who asks early. They open over three or four days, so buy them tight.

September 2026

Why we wait for local dahlias

Imported dahlias travel badly and drop within days. Ours come from growers near Kinglake from January to April, and they are worth the wait: bigger heads, stronger stems and colours you will not find in a catalogue.

August 2026

Ranunculus, the spring workhorse

Ranunculus look delicate but last up to ten days in clean water. Recut the stems every second day and they keep opening into soft, papery cups. They are the backbone of almost every spring bunch we make.

Come and visit

The counter is open Tuesday to Saturday. Come in for a market bunch, a chat about an upcoming event or just to smell the sweet peas. We close on Sundays, which never stops anyone asking.

Get in touch
A flat lay of green hydrangea, echinacea, larkspur and eucalyptus on a dark surface

Flowers for the week

Whether it is one jam jar or a table for thirty, we would love to hear what you have in mind.

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